Unconventional sales methods can sometimes be the best way to sell. Although a large majority of your sales likely comes through referrals, existing customers, or connections, sometimes your biggest sales can come from somewhere or something when you’re least expecting it.
Cue the elevator lady story.
One day a lady – let’s call her Susan to protect the innocent – was at an office building for a meeting. The situation was normal, it was just an ordinary Wednesday morning, and she had her coffee in one hand and her cell phone in the other. She was late and in a rush, and as she quickly scurried into the elevator, she slipped and fell, consequently dropping her phone and coffee in the process.
As her Starbucks Pumpkin Spice Latte spread across the elevator floor, her iPhone X took a massive bounce on the elevator floor, a smaller bounce, and slid down the crack at the elevator doorway before plummeting to the bottom of the elevator shaft.
This day couldn’t get any worse for her. She was late for her meeting, she’d lost her phone, and there was an embarrassing coffee mess all over the elevator floor.
She took the elevator up to the meeting, explained to her colleagues on the sales team what happened, and went back down to the front desk of the office building to explain all that had happened. She told the facilities manager that she had dropped her phone down the elevator shaft, and they let her know that it was going to be a few days before they could get someone out there to retrieve her phone. She was surprised when they told her that this had happened before.
A few days later, Susan was invited back to retrieve her phone. As she made small talk with the team that was helping recover her phone, the manager quickly became interested in the business services she offered. During the time that the team worked on getting her phone out, she and the manager continued to talk about how her services could help their organization reach its goals. After the phone was retrieved, they exchanged their contact information and scheduled an appointment to meet again the next week.
Going into the meeting, Susan and the manager already had a mutual trust, and she felt confident and comfortability to pitch her services. This meeting ended with a sale, and Susan created a new customer from a simple interaction.
Before the elevator shaft incident, their relationship had nothing to do with sales, but the friendship and trust that she built with the manager and his team helped her make the sale.
This shows that every connection can be a meaningful connection, and not every sale has to come from a connection. Due to Susan’s outgoing personality and good nature, she landed a sale that wouldn’t have happened otherwise.
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