Three Reasons that customer relationships are crucial for sales
When working in sales, customer relationships are everything.
Regardless of the industry you’re in, forming a solid and consistent relationship with your customers helps drive sales through the roof and makes the customer more comfortable to work with you again in the future. Here at ConectUS, we emphasize the importance of making every customer feel like family, and that has helped lead to our continued success over the last 50 years.
- Repeat Business
One of the most important parts of building solid customer relationships is that when you have a good relationship with your customers, they are more likely to come back.
According to one source, “70% of the buying experience is based on how the customer is treated.” This shows that if you treat your customers right, they are going to remember that. Combine that with a quality product and service, and you could create a customer for a lifetime.
Another source confirms that “61 percent of customers would leave for a competitor after just one negative experience.” Regardless of how strong you may think your relationship with a customer is, you should never risk putting the relationship in jeopardy. The customer always comes first, and one bad interaction with a customer could lead to them never coming back.
Although not having bad interactions is important, going above and beyond with your customers is important as well.
“90 percent of customers are willing to spend more when companies provide personalized customer services,” per a source. Building a positive relationship with your customers is important, and emphasizing customer service every time will keep them coming back for more, consequently upping your sales.
- Referrals
When you have positive business relationships with customers, they tell their friends about it. When their friends hear about it, they bring their business to you.
According to one source, “92% of customers trust referrals from people they know.” If someone refers a friend to your company, more than likely they’re going to trust that referral.
Another mind-boggling statistic shows that “65% of new business opportunities come from referrals and recommendations.” With such a large portion of business coming from referrals, you must emphasize your relationship with your current customers as they will tell those around them about your business if their experience is positive.
83 percent of current customers “say they are willing to refer your business after a positive experience,” according to a source. That stresses even more that you must keep strong relationships with your customers, as that will result in more business coming in.
Unconditional positive interaction with your customers leads to much more business because referrals can turn into a massive chain reaction. If one customer refers to a friend, and they end up liking our products, that friend will refer to a friend and the cycle will continue.
Never underestimate the importance of positive customer service because one bad customer experience could keep them and their friends from ever working with you again.
- Continuous communication
When you have a good relationship with your customers, it allows you to learn more about them and their product preferences. It also breaks down the wall of awkwardness between the two of you, allowing them to speak their mind about products.
This helps you gain a better understanding of what they would like in the future while also gaining feedback on your products. A customer who has a level of comfort with you will be more likely to give you positive or negative feedback on your products, allowing you to adjust accordingly.
Having a customer who tells the unfiltered truth is important, and a relationship with them could lead to much more sales than if the relationship was negative.
Having a consumer base that feels comfortable enough with you is something that often gets overlooked in the business world, but it could work wonders for your company. You learn more about your customers and your products, giving you an advantage over your competition.
Keeping this continuous communication is important, as it gives the customer a feeling of camaraderie and comfort with you. It also allows you to have a better chance at maintaining the customer, as they wouldn’t want to take their business away from a company that they feel close to.
All three of the aforementioned reasons work hand in hand to help improve your business and can lead to repeat buyers. Never underestimate the value of providing good customer service, as one good conversation could lead to repeat business, referrals, and more essential feedback to take your business to the next level.
#weloveverizon #likeconectus #iotconectus #verizon #5G #subagentprogram #iot #verizonpartnerprogram #m2m #vpp #5gbi #salestraining #businessinternet
