The old adage “when everybody’s your customer, nobody’s your customer” is absolutely true and profoundly important. Only giant companies have the resources necessary to try and market a product to everybody who can possibly buy it; it is a terrible mistake for entrepreneurial companies to market to everybody.
Entrepreneurs Must Create A Sales Breakthrough By Niche-ing Their Business
“Specialization” or “perceived specialization” can turn an ordinary business into an extraordinary business, boost prices and margins, provide competitive differentiation, and allow you to be a “big fish in a small pond.”
Lead In Your Niche Market
Niche markets offer smaller opportunities than the mainstream, public marketplace, but they also provide a long list of appealing, offsetting benefits, including lower testing costs and investments, more predictable results, ease of message-to-market matching, affordable use of many media, high dollar units of sale, high margins, and so on. There is also this opportunity: to quickly and (relatively) inexpensively establish a visible, recognized leadership position.
“If you can’t be first in your niche, redefine your niche” – Al Ries
Remember, you’ll make bigger waves jumping up and down in a small pond as an alternative to jumping up and down in the ocean. Niche your marketing efforts and watch your revenues soar!
One final note; in order to leverage your niche – you must become an avid student of lead generation and marketing strategy – the high-payoff items necessary to succeed in business.
Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below. We look forward to talking to you soon!
