Creating a successful business is a two-step process. FIRST, you must be able to effectively market your products and services. SECOND, you must be able to convert the prospects or leads your marketing generates, into paying clients. If you get the marketing part down, but you can’t convert, you still won’t have any clients and…
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As you take your first steps into this work-from-home movement, it’s not unusual to miss even the most unappealing features of a standard full-time job. Most commonly, people that work from home have difficulty coping with the loss of a regular social routine in the workplace. The consequences of isolation can be wide-reaching. As your…
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Part 3 of Common Mistakes Old School Persuaders Make. The facts and studies show… We can present all the facts, figures, studies and statistics; but it will not always convince your prospect/client. All decisions are comprised of part emotion, part logic. The skill is to know what parts to use. It depends on the situation…
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Part 2 of Common Mistakes Old School Persuaders Make. I am an outgoing people person, so I am a natural persuader. There are the stereotypical persuaders who are friendly, outgoing, and sometimes loud. Research reveals, however, that some of the best persuaders are actually introverts. How can you persuade if you are always talking? Great…
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Have you ever had someone try to persuade you with those old, outdated, offensive tactics? You know the ones I am talking about. Before you are even close to purchasing a product I am sure that you have been asked: “Do you want it in green or black?” I am sure you have also heard:…
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