Creating a successful business is a two-step process. FIRST, you must be able to effectively market your products and services. SECOND, you must be able to convert the prospects or leads your marketing generates, into paying clients. If you get the marketing part down, but you can’t convert, you still won’t have any clients and…
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Now that John’s employees are starting to work at the office again, he has noticed the wired internet connection is cutting off and on throughout the day. His employees are having a hard time staying connected to get their work done. What’s the solution? A Cradlepoint CBA850 LTE Adapter/Router connected to his network for failover…
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There are numerous types of salespeople in the world. In fact, sales are the highest populated position across the planet. The main factor for this is because it is one of the highest paying careers throughout the world. Of course, not every salesperson is successful and only five percent of those who are making the…
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If you’ve been alive during the last 10 years then the chances are that you’ve been ‘pitched’ by a salesperson numerous times. You probably knew what was going on and that you were being ‘sold’ to. Some were probably better than others but I’m betting that most were a ‘canned sales pitch’ that did little…
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Businesses, especially those with multiple locations, thrive when they can efficiently manage the flow of information between offices, while keeping overhead costs low. Like most businesses today, a leading beauty franchise with over 10,000 locations worldwide looked for ways to reduce expenses in its North American chain. With each site accessing the network and Internet…
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I have a simple sales philosophy: provide value first and make a friend at all costs. Now, what’s YOURS? Do you believe every word of it? You should, if you want to be a great salesperson. EVERY salesperson should have a sales philosophy that they firmly believe in. It represents your values and defines who…
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Cellular Network Backup and Failover Takes Center Stage Before 3G and now 4G networks became a trusted source for failover and network backup, organizations relied on DSL, ISDN, or even T1 lines as secondary communication sources. Today, cellular networks are replacing these wired alternatives as they are extremely reliable and more than fast enough for…
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Part 3 of Common Mistakes Old School Persuaders Make. The facts and studies show… We can present all the facts, figures, studies and statistics; but it will not always convince your prospect/client. All decisions are comprised of part emotion, part logic. The skill is to know what parts to use. It depends on the situation…
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Part 2 of Common Mistakes Old School Persuaders Make. I am an outgoing people person, so I am a natural persuader. There are the stereotypical persuaders who are friendly, outgoing, and sometimes loud. Research reveals, however, that some of the best persuaders are actually introverts. How can you persuade if you are always talking? Great…
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Have you ever had someone try to persuade you with those old, outdated, offensive tactics? You know the ones I am talking about. Before you are even close to purchasing a product I am sure that you have been asked: “Do you want it in green or black?” I am sure you have also heard:…
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