As anyone who has ever tried to sell something knows, it isn't about the product. Marketing strategy is so critical to your success when you are developing a new company,…
THE ART AND SCIENCE OF HOW TO INCREASE EFFECTIVENESS: THE BAD GUYS GOT IT DOWN TO A SCIENCE. Who's your favorite movie villain? Dr. Evil, Dr. No, Gordon Gekko, Hannibal…
In sales, it can get quite stressful when it comes down to talking to other people about your products or services. The simple fact is, if you don't make any…
Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from a lot of easy sales if you…
Suggestive selling is a powerful tool that can increase your revenues--and your bottom line--significantly. We are all used to the order taker at a fast food place asking if we…
Based on his most recent e-mail, "Everything looks good -- I'll get back to you so we can move this forward"--everything points to a probable sale. You feel so relaxed,…
Cold calling is tough and not for the weak hearted. When you cold call you are often confronted with the "gatekeeper". One of the gatekeeper's jobs is to keep salespeople…
You have a choice. You can stand out or blend in with your competitive landscape. Differentiation doesn't come naturally, blending in does. We all want to fit in with the…
When sales are down, a salesperson must begin to take stock of why that is happening. Most sales people start by blaming the company's policies. "If you'd only offer better…
While many businesses make efforts to improve production, distribution, and various administrative work processes, it is less common to find organizations that focus on applying the fundamentals of Continuous Improvement…