It’s our experience that people do business with people that they know, like and trust. If you could build stronger relationships with your potential clients faster -would that be of value to you and to your business?
Yes? Then read on.
People like people who are like themselves or who they aspire to become.
Have you ever met a perfect stranger and yet felt instantly comfortable with them? As if you’ve know them for ages.
Have you ever though, met someone for the 1st time and instantly disliked them or felt uncomfortable with them for no apparent reason?
Lots of sales people will say to me …well I’m already pretty good at rapport, I get on with most people….there’s always going to be a few that you don’t hit it off with.
I want to show you how you can get on with anyone, quickly and effectively so that you can do business with them. Even with the ones you wouldn’t normally hit it off with. This is important because they are the extra sales for your business and will give you the edge over the competition.
What is Rapport?
Rapport is that feeling of being comfortable with someone and trusting them.
A crucial component in any interaction particularly a sales interaction. It’s the first thing we need to establish and the most important thing to keep all the way through the presentation to the client.
We often don’t know WHY we like or dislike someone which makes me ask the question then “Where does rapport take place?”
In our minds we have two components – The conscious mind and the unconscious mind. The conscious mind likes to think it is in control. It’s the logical mind, the rational mind, the goal setting mind.
However, the unconscious mind is that part of us that runs the body. It’s the part that stays awake when we’re asleep, listening for the alarm clock. It’s the part that keeps us breathing without thinking about it, it keeps our heart beating and our spleen, dare I say it, spleening!
The conscious mind may set the goals but the unconscious mind is the part that gets the goals. It filters out irrelevant information and makes you take notice of the things you need to look out for, opportunities to meet your goal.
Rapport happens at the level of the unconscious mind so how can we use it consciously to help us build strong relationships quickly and easily?
How do you get into rapport with someone?
How To Get In Rapport
Start with the chit chat – Look for common interests, hobbies, acquaintances, places you have been to, styles of clothing you might like etc. Find some things in common by having a little chat before the sales process begins. You are looking to put them at ease and enjoy having you there.
In order to have this conversation and find the common experiences we have to exchange words AND you need to have good listening skills to notice what information they are giving so that you can use to good effect. You need to be ACTIVELY listening – all too often we’re so busy thinking about what we want to say next that we are not concentrating on what the other person is saying. Key point – be present with your client at all times.
Notice also the language that people use when they talk.
Now obviously I don’t mean are they speaking English or Portuguese here! I mean how do they choose to internally represent the world outside?
People tend to have what is called a dominant or preferred thinking style.
People prefer to communicate in one of three ways:-
- Visual
- Auditory
- Kinaesthetic
We all use all three – we just have one that we prefer to use one more than the others.
What to look for……
If someone likes to communicate using their auditory senses they might use phrases such as
“I hear what you’re saying”
“That rings a bell”
“Tell me more”
If someone likes to communicate using their visual senses they might use phrases such as
“I get the picture”
“I see what you mean”
“Can you imagine that?”
If someone likes to communicate using their kinaesthetic senses they might use phrases such as
“I get the feeling that…”
“I need concrete evidence”
“Give me hard facts”
If you are talking to a client and you just don’t seem to be getting the connection or the understanding that you need – stop and ask yourself – how am I different to them?
It may be that you are speaking a “foreign” language perhaps by noticing their preferred style of communication and adjusting yours to match you’ll achieve rapport.
It’s Not Just The Words You Use
Studies have shown that only 7% of what is communicated between people is transmitted through the words themselves.
38% comes through the tone of the voice, the tempo, the volume and the timbre – or individual characteristics of the voice and
55% of communication, by far the largest part is a result of physiology or body language.
Let’s first understand what is meant by the characteristics of the voice.
You could mirror the tonality and phrasing, the pitch, the speed, volume, tempo – what sort of pauses does that person make?
What about the BIG bit though?
Body language or physiology – one of the fastest ways to build rapport with another person is to mirror and match their body language.
What aspects of another person’s body language could we mirror or match?
The facial expressions,
The gestures,
The quality and type of movements,
Mirror or copy posture….do they stand or sit up straight or are they slouched? Do they have their legs crossed or not? Do they have there hands in their lap or their arms folded or resting their hand on their chin?
Do they make lots of eye contact? What are their facial expressions….if they are looking sad – you wouldn’t want to be sitting there with a big grin on your face!
How do they breathe………long deep breaths, short shallow breaths?
Do they tilt their head to one side……you can mirror all of these things.
Obviously you might want to be a little subtle at times, mirroring and matching some part of their physiology not copying every posture and move – if they notice you’ve blown it! So use it wisely.
Combine that with matching the words or language that they use and you will have them as your friend in no time because whilst the words are working on the persons conscious mind, the physiology is working on the unconscious minds and the brain starts to think WOW! They’re like me!
Practice it, master it and watch your business grow!!
Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below. We look forward to talking to you soon!
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