You’ve just finished giving your presentation to your prospect, and you shown him all the benefits and reasons why he should take action, now, and purchase your product. Everything was presented in a very logical manner, and he was supposed to say, “Yes.”
But he didn’t.
You’ve just been told no, and given some objection or reason why your prospect doesn’t want to make a purchase or make a decision, now. For a moment, all that head of steam that you were so neatly and professionally building up, has just collapsed like a withering balloon. You’re facing your prospect, trying to figure out what went wrong and how to salvage the sale. How can you convince this person that they are wrong by not choosing to buy from you, right now?
Every sales person has been in this exact same boat, more times than we will ever want to admit to or remember. However, it is very important to remember that being told no, right after making your close and asking for the sale, is a fairly common experience. It does NOT, however, mean that your sale is now doomed. It does NOT mean that your prospect has automatically shut you off. And…most importantly, it is vital to remember that your prospect is saying no to the product/proposal you are offering, and NOT saying no to YOU.
There many ways to overcome and handle objections. This is not the purpose of this article. Instead, what I am going to give you is an important tip on how to TRANSITION from hearing an objection, to proceeding to handle it. This technique works on any kind of objection that you will come across, and it’s very easy to master.
First of all, always keep in mind that if you try to tackle your customer’s objection, head on, as an objection, then you are setting the stage for an adversarial situation, and in that scenario, you will never win. Your goal is not to make your prospect wrong, but rather to let your prospect be RIGHT.
When your customer voices an objection, do NOT immediately respond to it. Jumping right in and attacking the objection only makes your customer more defensive and also makes them believe you really didn’t hear nor understand what they were saying. Instead, count to 5, in your head. As you are counting. slowly nod your head so your customer sees that you are truly listening and comprehending what they are saying. Doing this will work wonders in bringing you and your prospect closer together.
Repeat the objection back to your customer, but repeat it in the form of a QUESTION. “Well, Fred, I definitely can understand what you’re saying, and it’s a very good point. In fact, many of my clients also felt the same way, when they were considering this deal. Am I correct in believing that you do feel that this makes sense, but you’re concerned about…..(state the objection, here)?”
When your prospect then AGREES with you on this question. Simply ask them if this is their only concern. (never use the word “objection” to your customer)
Your next move is to say the following: “So, Fred, would it be reasonable to say that if we could find a way to effectively address this issue, to your satisfaction, then there really would be no reason to not move ahead with this?”
Once you get that second agreement/commitment. Proceed with addressing your customer’s concern, and then re-close.
You will find, that if you remember to use these simple steps, your closing percentage will greatly increase.
See you at the top!
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