The Horn – Road to the Race – Teamwork and Motivation
After his recent successes, including Daytona in early September, David Starr again joins us in our Eagle’s Nest overlooking Texas Motor Speedway. In this episode of The Horn Presents Road…
Preparation in Sales
The adage 'If you fail to prepare, then you should prepare to fail' rings true in sales and in all other professions. Many sales professionals expect to surpass sales quotas…
The Horn – Road to the Race – Sponsorship Opportunities
In this episode of The Horn Presents Road to the Race, David tells us about how SMBs can get great returns on investment by sponsoring a NASCAR team or driver.…
The History of the Daytona International Speedway
Daytona Beach became the “Birthplace of Speed '' in the early 1900s after two men argued about who had the fastest horse carriage. These two men decided to race on…
The Birth of NASCAR
On December 14th, 1947, Bill France Sr. organized a meeting in Daytona Beach, FL at the Streamline Hotel for drivers of “souped-up” automobiles. Some of the drivers invited had previously…
The Horn – Road to the Race – Giving back to the Community
In this episode of The Horn Presents Road to the Race, David tells us about how he relaxes when away from the track. He focuses on maintaining his home and…
The MAP to More Sales – Part 2
In Part 1 of this series on the MAP to more sales I explained that that sales success boils down to just three things: 1. Message: Have a compelling message…
The MAP to More Sales – Part 1
If you are like me you have probably read numerous books on selling strategies or attended one or more sales training programs and felt a little overwhelmed. For a lot…
Road to the Race – Women in NASCAR
Whether in the executive offices or driving in races themselves, women have trail-blazed their way into the sport of NASCAR. In a male-dominated industry, women have stood up for themselves…
Road to the Race – Team Texas High Performance Driving School
In this video, David Starr tells us about the history of Team Texas High-Performance Driving School. From its founding in Houston Texas by David and his uncle Mike Starr, through…