Author: Rick James Stapp

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Common Social Media Marketing Mistakes

Common Social Media Marketing Mistakes

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies. About 20 percent of customers use social media…

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The Simple and Key Technique to Handling ANY Objection and Making a Sale

The Simple and Key Technique to Handling ANY Objection and Making a Sale

You’ve just finished giving your presentation to your prospect, and you shown him all the benefits and reasons why he should take action, now, and purchase your product. Everything was presented in a very logical manner, and he was supposed to say, “Yes.” But he didn’t. You’ve just been told no, and given some objection…

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What Is Software Defined Networking (SDN)?

What Is Software Defined Networking (SDN)?

Software defined networking (SDN) is a revolutionary concept that seeks to optimise the functioning of a network and drastically improve the efficiency. In SDN, there is a central control layer that seeks to regulate the flow of information and the associated use of bandwidth and other parameters. Thus, an SDN controller acts as a virtual…

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Intent-Based Networking and Why You Should Care

Intent-Based Networking and Why You Should Care

There’s always a “next big thing” in networking… Five years ago, it was Ethernet Fabrics in the data center, then came SDN, and currently it is SD-WAN. As SD-WAN adoption grows and shifts from bleeding to leading edge, the next big thing on the networking horizon promises to be Intent-based Networking. Whether you’ve heard about…

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Increase Your Sales Fast by Warming Up Your Cold Calls

Increase Your Sales Fast by Warming Up Your Cold Calls

There is an incredible amount of information on how to do cold calls. I have seen 3, 4, 7 and 8 step processes. While there are similarities, each expert’s process is different. Based on my training and experience, we have boiled it all down into a straight-forward process for small business owners. The basics include…

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How to Define and Research Your Target Market

How to Define and Research Your Target Market

In defining your target market, the human race is not your oyster. As a business vendor it is important to define your target market in common terms. You want everybody to take part of your services and goods. But, unluckily, from a marketing impression, no business has the money or other resources to attain the…

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Five IoT Trends that You Should be Looking At

Five IoT Trends that You Should be Looking At

Internet of Things was probably one of the obscure technologies at some point, when people were apprehensive about it, as they didn’t know much about it. But that time has long gone. IoT has now become the technology of the masses. Everyone is ready to adopt IoT solutions, to employ the best IoT developers, and…

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