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The Advantages of Social Media for Business

There was once a time when social media was considered nothing more than a source of entertainment. A place where people went for fun rather than for business. Today, however, businesses realize the importance that social media plays in their promotion and establishment.

As a matter of fact, social media really plays a huge part in the overall advertisement and set up of the business. You may be wondering what is social media business advertising. Well, it might as well be one of the most powerful means of promotion there is. There are several factors associated with social media, here we introduce some of the major advantages of social media for business to help you realize the critical part that it plays.

Increase awareness about your brand

The many advantages of social media for business start from the introduction of your brand to new people. Statistics say that more than 30% of the world’s population rely on social media to search up new brands and explore different products. This means that displaying and explaining your product on these platforms is sure to get you the attention that your business needs. Furthermore, it helps fortify the beliefs of those clients who have just found out about your business, ensuring they revisit again and again.

Look into your audience

Social media gives you the opportunity to look into the audience that is likely to visit your brand. It gives you the statistics about what is trending and gives you a thorough feedback of the effect of the different tactics you employ. All the preferences of your onlookers, their choices and what they like are displayed neatly in the form of elegant statistics for you to analyze and use. Discovering more about your audience helps you to target them more effectively which is why knowing, what is social media business is so important.

Customer service

Customers have started using the social media platform as a point of interaction with a business. Many times, they won’t contact the business directly but will go ahead to post an online comment. If your business is active on these pages, they can address and solve these issues which increase their worth. Also, they can use this platform as a point of interaction with their customers, seeing to their needs, issues and queries. Customer satisfaction is increased by a lot and ultimately it is a win-win for the business.

Feedback

Social media platforms act as sources of rapid feedback. This is one of the great advantages of social media for business. Whatever new implications or bugs that may arise are immediately brought to light, which allows the businesses to correct them as soon as they can. If the business is not available, customers can’t express their valuable experiences which impede the progress of the product.

Brand equity

Although it is surprising but the social media presence of a business is used to judge its popularity. The more popular the name the popular the business. This acts to further increase the confidence of clients in the businesses name. It is a great reason why it’s so important to know what is social media business as it can be one of the easiest walks to fame. It’s amazing how people can relate likes or shares to the effectiveness of a brand, but this is now the way it is and it surely is one very useful method to avail to your advantage.

A good eye on your competitors

The advantages of Social media for business are not limited to your business. Instead, you can have a great knowledge of what your competitors are up to too. This helps you strategize and plan accordingly to meet your competition at your best. Like they say, keep your friends close and your enemies, well competitors actually, closer!
Considering all these advantages, it is evident that the advantages of social media for business are uncountable. It is essential that you know what is social media business because it can act as your boost to the top. After all, social media has become an entirely integrated system consisting of a two-way flow of implementation and feedback.

We can even go as far as to say that social media is a great way to analyse your own products with the actual live audience. Not only will it help to increase customer satisfaction, it also helps better your business more and more.


 

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How To Plan Your Social Media Strategy

Social Media is an important platform for marketing of any size of the business in today’s digital era. The question “Why should we use social media for our business” quickly shifted to “How should we use social media for our business”.
Whether your business is 24 hours old or 24 years old, creating an online presence is very important. Marketing yourself well on social media needs a very strong strategy and there comes the real challenge. First of all, let me explain what exactly strategy is. It is a well planned tactical strategy to define the main aim of your social media presence, your goals and to set parameters deciding what to achieve and how to achieve. Today we will learn how you should plan your social media strategy in few simple steps:
Set your Objectives & Goals
First of all you need to specify your goals and objectives. What exactly do you aim for? Do you want brand awareness, customer engagement or you want conversions? There are different strategies for different goals. Decide what you want from your audience. If you want brand awareness then you have to focus on attracting more and more unique visitors to your website. If you aim for customer engagement then your focus should be getting more comments & likes on your social media posts. Keep your goals clear in your mind before planning your strategy. The major goal ideas are basically:

  1. Brand Awareness
  2. Customer Engagement
  3. Lead Generation
  4. Generate Revenue
  5. Grow Signups, newsletters, subscription
  6. Build a Community
  7. More Traffic to your Website
  8. Increase Press Mentions

Audit your current Social Presence
Before you start with your plan; start with auditing yourself where your social presence stands currently. Keep the following points in mind:

  1. Check which media you are currently active on
  2. Decide if it is the best social media as per your business goals. Not all social media works for all kind of businesses.
  3. Keep a note of your current followers count.
  4. Compare your profile with your competitors’ profile and see what all changes you need to implement.

Find your Ideal Customer
You really need to be specific with this part. Imagine you are doing your marketing with all the planning, consistency and dedication but if the audience that you are targeting is not your potential customers then there is no point of all that hard work. Even the best business marketing strategies fail if you are targeting the wrong audience. You need to find out your buyer persona from the population and target them to make your strategies work and ultimately achieve your goals.
Keep an eye on your Competitors
It is very important to be well aware with your competitors. Your competitors can tell you a lot about what strategies to pick and what all to do, after all they are targeting the same customers as you are. You can learn a lot from their successes and mistakes and implement them while planning your strategies. Pick some of your top competitors, check their social media pages and get an idea about the posts that are getting more engagements and research them.
Plan Your Content
It is very important to have an attractive and engaging content in order to drive audience’s attention. If the content that you are posting on your social media is not engaging enough then you may not drive enough attention and you may even lose your current followers. You need to deliver fresh and engaging content consistently to get more visibility from new visitors and retain existing followers.
The different types of contents that you can share are:

  1. Blog Posts
  2. Videos
  3. Images
  4. Infographics
  5. Company News
  6. News

Invest in a Tool
When Focussing on social media, investing in a good social media management tool is very important. The main feature and benefit of such tool is that it lets you schedule posts for future so you never miss your deadline and you can schedule post as per your content calendar. Some of the tools are HootSuite, Sprout Social, Buffer, Social Oomph etc.
Track, Analyze & Optimize
Now when you have planned everything then comes the step where you need to measure whether the efforts that you are putting is paying off. It is time to track, analyze and implement necessary changes as required. Marketing is solely based on trial & error. You need to keep on optimizing your measures to improve your chances of success.
Good luck and remember you are only as good as your last post!

 

Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below.  We look forward to talking to you soon!

Please join our mailing list. We will send you updates and specials, but know that we will not abuse this right.